In order for your people to execute strategy, someone needs to be accountable. Or rather, everyone needs to be accountable for their share of the work.
Have you heard the story about four people called Everybody, Somebody, Anybody, and Nobody? There was an important job to be done and Everybody was sure that Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybody’s job. Everybody thought that Anybody could do it, but Nobody realized that Everybody wouldn’t do it. It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done.
Without accountability, people will revert to their old habits
People are more willing to be held accountable if they feel like they have been heard and their accomplishments are considered valuable. To achieve accountability, you’ll need to commit to the following steps:
Make sure that people know what the most important actions are to reach the shared goals right now.
Make sure to follow up on whether these actions get done and adjust your leadership accordingly. Unless you do the latter, the former will cease to be important. BEAT helps to succeed in both.
We helped our customer Lumene, a Finnish based company that sells skincare and cosmetic products globally, to boost their growth.
”First we created shared minimum standards for demonstrators and representatives to enable management by consistent policies. Then our sales team supervisors, representatives and sales managers took up the BEAT Change Management Platform to make sure we walk the talk. Ever since we began working together, our sales have increased in comparison with the market. Retail decision-makers chose Lumene as the Sales Organisation of the Year in Finland in 2014 and our mystery shopper results have improved considerably,” says Lumene’s Sales Manager, Tomi Puusaari.
Another one of our customers, KPA Unicon, an international provider of responsible energy solutions and lifecycle services, wanted to ensure successful integration after an acquisition. ”When we started to realize the integration plan, we clarified the most important actions using the BEAT Impact Map and then we began using the BEAT Change Management Platform to help us execute the actions. The collaboration has had a major impact on our operations. BEAT highlights the business-critical matters at any given moment in time. Thanks to this, everybody has an understanding of how to prioritize their actions,” explains Jukka-Pekka Kovanen, the Managing Director of KPA Unicon.
Accountability isn’t limited to just employees, either. When leaders see just how hard employees are working, they’re inclined to look at what they’re doing, as well.
A top executive at ABB Marine and Ports told us that “This change management tool has enabled the Marine and Ports team to transform strategic actions into everyday life. It makes the change visible and concrete for us. It challenges me personally every week to take action to reach our goals,” says Sakari Sorsimo, describing the tangible impact of the BEAT App.
This sense of accountability – in both directions – leads to great accomplishments.
Compress time to create enduring accountability
BEAT’s weekly rhythm is designed to give us the sense of accomplishment that drives us forward. When we complete a task, our brain releases a hormone called dopamine. When that happens, we feel like we’ve accomplished something. The more frequent the dopamine hits, the better we’ll feel about the work we’re doing. This is the same mechanism that is triggered by e.g. positive feedback.
Breaking work down to a weekly rhythm helps people keep moving.
A good goal is always out of reach, but never out of sight. Your people should always want to push themselves to be a little bit better, to create a little more customer value every day. And when you help people see the good work they’ve done every week, they’ll be more motivated to keep going.
Visible results on daily and weekly bases
Lassila & Tikanoja (L&T), a service company that is transforming our society into an efficient recycling society in Finland, Sweden and Russia, used BEAT to implement a major operating model change.
“To improve the customer experience and increase productivity, we needed better management, quantifiable results, and improvements in employee satisfaction.”
”We wanted to manage changes to our operating methods with precision and transparency. We started using the BEAT Change Management Platform. The new operating methods were put in a tangible form and divided into clear weekly actions. We focused on a few important matters at a time instead of trying to do too much at once. The BEAT App enabled us to ensure on a personal level that supervisors had made progress on the agreed matters. We receive qualitative information on how people are doing, and we can also share ideas with each other. This has increased the visibility of many customer meetings, so now we are able to increase customer satisfaction as well.”
”BEAT has introduced agility to communication and raised the level of activity significantly. The personnel have a stronger sense of community. In a large company, different units and business boundaries separate people from one another; The BEAT Change Management Platform breaks down these barriers. Everyone reports in the same place and they can see each other’s results, which also generates good-spirited competition. This has facilitated information distribution throughout the entire staff and engendered an open culture and accountability,” says Antti Niitynpää, Business Director at Lassila & Tikanoja.
BEAT helps make the connection between daily or weekly actions and business results visible. If the change efforts aren’t seen as successful (even to a small degree) quite quickly, it’s likely that your momentum will die out. However, if your people see short-term wins based on their actions, you’ll have a much better chance of making the change sustainable.
BEAT helps you keep people accountable for doing the most important things. When people see the progress they are making on a weekly basis, they will get a sense of accomplishment that will help them keep going.